Category Archives: Marketing Lessons

The Business of Editing: Collecting Data and Marketing Yourself

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The Copyeditor’s Marketing Vocab Primer

Every industry has special vocabulary—that is, jargon—it uses to refer to well-known but complex ideas in a short space or to sound like an insider. Jargon can become a problem, though, when it’s used to avoid addressing that complex idea … Continue reading

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Social Media News & Tips from #NEDMA17

[View the story “Social Media News & Tips from #NEDMA17” on Storify]

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Content Marketing: Bigger. Braver. Bolder.

On October 27, Ann Handley, chief content officer for MarketingProfs and content marketing guru, spoke to local marketers about how to improve their content marketing. Check out this Storify article for a review. [View the story “Content Marketing: Bigger. Braver. … Continue reading

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NEDMA16, Part 2: Email, SocMed, and Peanut Butter

In part two of my look at NEDMA16, you’ll get a hatful of tips for email and social media and a chance to weigh in on GIF/JIF debate! (What’s missing: all the great lessons I learned from Steve Tharler’s copywriting … Continue reading

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NEDMA16, Part 1: Technology and Emotions

Yesterday, the New England Direct Marketing Association hosted it’s annual conference at Bentley University. The day was filled lessons and tips for marketers. Check out this taste from the morning sessions. [View the story “NEDMA16, Part 1: Technology and Emotions” … Continue reading

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