Description

Client-Winning Website Copy: Writing Techniques for Freelance Editors

Part 2 of The Editor’s Complete Website Toolkit

Presenter: Erin Brenner
When: Wednesday, June 25, 2025, noon EDT
Duration: 1 hour
Price: $65 ($49 early bird)

You’re an expert at polishing other people’s words, but when it comes to writing about yourself and your editing services? That’s a whole different challenge.

Many talented editors struggle to write compelling website copy that attracts clients. The result? A beautifully designed website filled with generic language that fails to convert visitors into paying clients.

In this practical, content-rich webinar, award-winning editor and copywriting expert Erin Brenner will share proven techniques for writing persuasive website copy specifically for editing services. You’ll learn how to transform your expert knowledge into client-focused language that demonstrates your value and motivates prospects to contact you.

What you’ll learn:

• How to write headlines and page titles that capture attention and communicate your value
• Techniques for crafting compelling service descriptions that highlight benefits, not just features
• Methods for writing an “About” page that builds trust and establishes authority
• Strategies for incorporating social proof and testimonials effectively
• Practical approaches to calls-to-action that encourage visitor engagement
• The art of writing concisely without sacrificing impact or clarity

This webinar is part two of “The Editor’s Complete Website Toolkit” series, designed to take you from website strategy to implementation to maintenance. Each session builds on the previous one, but can also be taken individually.

The live session includes Q&A time. Can’t attend live? No problem! Everyone who registers will receive access to the recording and all handouts after the webinar.

Early Bird Pricing: Register by June 11, 2025, and save $16 off the regular price. Early bird rate: $49 (Regular price: $65)

Turn your website visitors into inquiries and clients with copy that connects and converts—register today!