Description

Website Foundations: Crafting Goals and Content That Convert Editing Prospects

Part 1 of The Editor’s Complete Website Toolkit

Presenter: Erin Brenner
When: Wednesday, May 21, 2025, noon EDT
Duration: 1 hour
Price: $65 ($49 early bird)

Is your freelance editing website actually bringing you clients, or is it just taking up space on the internet?

For many editors, their website is an afterthought—a digital business card they created because everyone said they needed one. But a strategic, well-planned website can be your most powerful marketing tool, consistently attracting your ideal clients while you focus on editing.

In this practical, action-oriented webinar, award-winning editor and business coach Erin Brenner will guide you through the essential foundations of a client-converting editing website. You’ll transform the standard About, Services, and Contact pages into strategic pages that speak directly to your ideal clients and motivate them to action.

What you’ll learn:

• How to define clear, measurable goals for your editing website that align with your business objectives
• Techniques for identifying what your ideal clients actually need to see before hiring you
• The core pages every editing website needs (and the ones you can skip)
• Strategic approaches to organizing your content for maximum impact and conversion
• How to craft a compelling unique value proposition that sets you apart from other editors
• Practical methods for planning content that builds trust and demonstrates expertise

This webinar is part one of The Editor’s Complete Website Toolkit series, designed to take you from website strategy to implementation to maintenance. Each session builds on the previous one but can also be taken individually.

The live session includes Q&A time. Can’t attend live? No problem! Everyone who registers will receive access to the recording and all handouts after the webinar.

Early Bird Pricing: Register by May 14, 2025, and save $16 off the regular price.

Transform your editing website from an online placeholder to a powerful client attraction tool—register today!