Punch Up Your Marketing Knowledge

Tips and Tricks
NEW! Resources for the Marketing Editor. Become a marketing editor! In this section, you’ll find a glossary, a downloadable reference list, and information on further training.

Upcoming Training with Erin Brenner!

Students love Erin’s teaching: “She clearly conveys the information and provides excellent feedback.” “Erin Brenner cares deeply about her students, and goes out of her way to encourage and support them. She is a wonderful teacher.” “Erin is a game-changer. Keep her. Just wow!”

You can learn from Erin, too! All courses below are open to the public. Sign up for one today!

Click “Next” to Continue: Beyond Web Editing Basics
January 23, 2018, 1:00-2:00 pm (ET)
EFA Webinar
You know that editing web copy means short paragraphs and lots of bullet lists. But do you know when to link and why? The best terms for button and menu text? Go beyond the basics of web editing to help clients and employers publish great websites! Registration opens soon!

Over the Copyeditor’s Shoulder: 5 Approaches to Copyediting
March 22, 2018, 1:00-2:30 pm (ET)
EFA Webinar
Copyediting is copyediting no matter who does it, right? Not so fast. Hear how 5 editors–our own Erin Brenner, along with Christina Frey, Adrienne Montgomerie, Laura Poole, and Amy Schneider–approach copyediting. We’ll discuss a range of topics, from accepting the job to sending the invoice. You’re guaranteed to pick up some tips for your own business! Registration opens soon!

Editing for the Web Without Lowering Your Standards
June 18, 2018, noon–1:00 pm (ET)
Editors Canada Webinar
People visit websites with a need, and if a site doesn’t fulfill that need, they’ll click away before you can say “See ya!” Website editors can help keep visitors reading by shaping and formatting copy to hold readers’ attention. Learn to identify key characteristics of web writing style and to edit a manuscript for those characteristics.

Turning Your Editing Career into a Teaching Career
July 11, 2018, noon–1:00 pm (ET)
Editors Canada Webinar
There are dozens of programs out there that provide editor training, and they all need teachers. Sharing your expertise with new editors is not only rewarding but also profitable! Discover how we learn to edit, what editors need to know to become editing teachers, and the holy grail: where to find teaching positions.