Punch Up Your Marketing Knowledge

Tips and Tricks
The Copyeditor’s Marketing Vocab Primer.” To edit a subject well, you have to be familiar with its jargon.



Upcoming Training with Erin Brenner!

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All New and Improved!: How to Edit Marketing Copy
December 12, 2017, 1:00 pm–2:00 pm
Webinar
Editors often cringe at promotional language. Do marketers have no respect for the English language? Of course they do. But marketers are charged with building trust and helping close the sale. In this webinar, you’ll learn specific tips for editing marketing copy to be error free and trustworthy.

Click “Next” to Continue: Beyond Web Editing Basics
Date to be announced soon!
EFA Webinar
You know that editing web copy means short paragraphs and lots of bullet lists. But do you know when to link and why? The best terms for button and menu text? Go beyond the basics of web editing to help clients and employers publish great websites!

Editing for the Web Without Lowering Your Standards
June 18, 2018, noon–1:00 pm
Webinar
People visit websites with a need, and if a site doesn’t fulfill that need, they’ll click away before you can say “See ya!” Website editors can help keep visitors reading by shaping and formatting copy to hold readers’ attention. Learn to identify key characteristics of web writing style and to edit a manuscript for those characteristics.

Turning Your Editing Career into a Teaching Career
July 11, 2018, noon–1:00 pm
Webinar
There are dozens of programs out there that provide editor training, and they all need teachers. Sharing your expertise with new editors is not only rewarding but also profitable! Discover how we learn to edit, what editors need to know to become editing teachers, and the holy grail: where to find teaching positions.