Collecting Data & Marketing Yourself

British pounds with text Freelancing SuccessFreelancers and micro-businesses sometimes fret that they can’t collect and analyze data or market themselves well on small budgets. Fret no more! Read on.

When One Door Closes …

Push button with change start on itOwner Erin Brenner is bringing more time, energy, and ideas to Right Touch Editing! What can we do for you? Read more.

Right Touch Editing’s Writing Takes the Gold!

Copyediting Organization Membership Packet Collage 2018Representing Copyediting, Right Touch Editing won the New England Direct Marketing Association’s (NEDMA’s) 2018 Gold Award in the Collateral category (brochures, catalogs, annual reports) for work on the Organization Subscription Package. Read more.

Upcoming Training with Erin Brenner!

Students love Erin’s teaching: “She clearly conveys the information and provides excellent feedback.” “Erin Brenner cares deeply about her students, and goes out of her way to encourage and support them. She is a wonderful teacher.” “Erin is a game-changer. Keep her. Just wow!”

You can learn from Erin, too!

Copyediting 2.0: Editing in the Age of “Post It Now or Lose Your Audience”
March, 1-2, 2019; 75-minute session
Magazine Association of BC
You have three news stories on your desk to edit, prep, and publish—in 60 minutes. In the “publish it yesterday!” environment, scenarios like this are common. How can quality-minded copyeditor cope? In this 75-minute session, we’ll look at specific techniques for streamlining, triaging, and repurposing your work to help maintain quality and your sanity!

Maximize Your Digital Marketing: Making a Big Splash with a Small Team
March, 1-2, 2019; 75-minute session
Magazine Association of BC
Increasing site visits, subscriptions, or product sales is vital to your company’s health. But you don’t have a lot of staff, time, or budget. Everyone wears multiple hats in your office. How can you get the job done? In this 75-minute session, you’ll learn to craft a solid marketing campaign that minimizes time and cost without sacrificing results.

Did You Miss a Webinar? Get the Recording!

All New and Improved!: How to Edit Marketing Copy. In this 1-hour webinar, Erin teaches you specific tips for editing marketing copy to be error free and trustworthy. Purchase the EFA recording!

Editing for the Web. In this 90-minute webinar, Erin teaches you the basics of editing web copy–without giving up your editorial standards. Download the free Copyediting recording!

Turning Your Editing Career into a Teaching Career. Spend an hour with Erin learning why editors are the best editing instructors and where to find instructor positions! To purchase the 1-hour Editors Canada recording:

  1. Go to https://www.gifttool.com/registrar/ShowRegistrantInfo?ID=28&EID=22652
  2. Fill in the personal information and registration type and click “Save & Continue.”
  3. Click the box next to “Turning Your Editing Career into a Teaching Career” and click “Next.”
  4. Continue with the checkout process.

Punch Up Your Editing Knowledge

Tips and TricksWeb Editing Resources. Raise the professionalism of your client’s website with web editing. Download this free PDF of resources for web editors.

Resources for the Marketing Editor. Become a marketing editor! In this section, you’ll find a glossary, a downloadable reference list, and information on further training.

2 Responses to

  1. Mark McDaniel says:

    Erin, I hope you have time for a non-business question… and that you have mercy on an English teacher! My sophomores are writing that adverbs not only tell when, how, where, and to what extent but also… “why.” And they showed me this on several websites. I asked them for an example of this case. Can you give me a clear example?
    (Don’t worry—I’m not one of those teachers who only teach grammar for simple lesson planning. I teach it so they will understand what I’m saying about their writing.)

    • Erin Brenner says:

      Hi, Mark! No, I’ve never heard of adverbs that tell why. Adverb categories seemed to be fairly consistent across grammar theories. Longman Grammar of Spoken and Written English‘s semantic categories for adverbs are pretty representative: place, time, manner, degree (consisting of amplifiers/intensifiers, diminishers/downtoners), additive/restrictive, stance (consisting of epistemic (e.g., certainty or doubt), attitude, and style), and linking (consisting of enumeration and addition, summation, apposition, result/inference, contrast/concession, transition).

      It’s possible they or the websites they’re referencing are parsing words that answer why as adverbs, while most grammarians would parse them differently. But without an example, I can’t imagine what that might be. If the students’ resources aren’t coming up with examples, then I’d say it’s not a provable theory and most likely incorrect.

      I hope that helps!

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