How to Create Compelling Copy

A Shark's Perspective I had a great chat with Kenneth Kinney of A Shark’s Perspective – Marketing Podcast! about creating marketing copy people want to read–and how it starts with strategy. Listen on Soundcloud, iTunes, Stitcher, or Google Play. Or visit A Shark’s Perspective to subscribe. Thanks, Shark!

Upcoming Training with Erin Brenner!

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Copyediting 2.0: Editing in the Age of “Post It Now or Lose Your Audience”
March, 1-2, 2019; 75-minute session
Magazine Association of BC
You have three news stories on your desk to edit, prep, and publish—in 60 minutes. In the “publish it yesterday!” environment, scenarios like this are common. How can quality-minded copyeditor cope? In this 75-minute session, we’ll look at specific techniques for streamlining, triaging, and repurposing your work to help maintain quality and your sanity!

Maximize Your Digital Marketing: Making a Big Splash with a Small Team
March 1-2, 2019; 75-minute session
Magazine Association of BC
Increasing site visits, subscriptions, or product sales is vital to your company’s health. But you don’t have a lot of staff, time, or budget. Everyone wears multiple hats in your office. How can you get the job done? In this 75-minute session, you’ll learn to craft a solid marketing campaign that minimizes time and cost without sacrificing results.

Strategies for Growing Your Editing Business
March 27, 2019, 1-3 pm; Pre-confernce Workshop
ACES 2019 Conference
You’ve successfully launched your editing business: you have a few clients, have a handle on business administration, and even market. You’ve got some experience. How can you get to the next level? How can you grow your business to meet your income or other business goals?

This premium course aimed at experienced freelancers will tackle breaking into new markets, adding products, expanding services, and finding training and resources.

Sign up is separate from conference registration. Sign up today!

How to Edit Marketing Copy
March 30, 2019, 10:30-11:30 am
ACES 2019 Conference
Editors often cringe at promotional language. Do marketers have no respect for the English language? Of course they do. But marketers are working to build trust and help close the sale. In this session, you’ll learn specific tips for editing marketing copy to be error free and trustworthy.

Understanding Your Freelance Pricing Feedback Loop–with Jake Poinier
March 30, 2019, 1:15-2:15 pm
ACES 2019 Conference
Do I charge enough? How many more clients do I need to make the money I want? Your ideal rates can’t be found in an industry survey — and they’re not restricted by what you’ve charged in the past. In this session, you’ll learn: 1) the strategic way to price and estimate, and 2) how to decode your business’s black box, using the data from past projects to earn more and maintain your sanity. Your business goals are unique, but using a feedback loop to make smart decisions for your company is universal to every editing business … and the math isn’t hard!

There’s still time to register for ACES 2019! Sign up TODAY for the biggest editing conference of the year!

Did You Miss a Webinar? Get the Recording!

All New and Improved!: How to Edit Marketing Copy. In this 1-hour webinar, Erin teaches you specific tips for editing marketing copy to be error free and trustworthy. Purchase the EFA recording!

Editing for the Web. In this 90-minute webinar, Erin teaches you the basics of editing web copy–without giving up your editorial standards. Download the free Copyediting recording!

Turning Your Editing Career into a Teaching Career. Spend an hour with Erin learning why editors are the best editing instructors and where to find instructor positions! To purchase the 1-hour Editors Canada recording:

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Punch Up Your Editing Knowledge

Tips and TricksWeb Editing Resources. Raise the professionalism of your client’s website with web editing. Download this free PDF of resources for web editors.

Resources for the Marketing Editor. Become a marketing editor! In this section, you’ll find a glossary, a downloadable reference list, and information on further training.

4 Responses to

  1. Mark McDaniel says:

    Erin, I hope you have time for a non-business question… and that you have mercy on an English teacher! My sophomores are writing that adverbs not only tell when, how, where, and to what extent but also… “why.” And they showed me this on several websites. I asked them for an example of this case. Can you give me a clear example?
    (Don’t worry—I’m not one of those teachers who only teach grammar for simple lesson planning. I teach it so they will understand what I’m saying about their writing.)

    • Erin Brenner says:

      Hi, Mark! No, I’ve never heard of adverbs that tell why. Adverb categories seemed to be fairly consistent across grammar theories. Longman Grammar of Spoken and Written English‘s semantic categories for adverbs are pretty representative: place, time, manner, degree (consisting of amplifiers/intensifiers, diminishers/downtoners), additive/restrictive, stance (consisting of epistemic (e.g., certainty or doubt), attitude, and style), and linking (consisting of enumeration and addition, summation, apposition, result/inference, contrast/concession, transition).

      It’s possible they or the websites they’re referencing are parsing words that answer why as adverbs, while most grammarians would parse them differently. But without an example, I can’t imagine what that might be. If the students’ resources aren’t coming up with examples, then I’d say it’s not a provable theory and most likely incorrect.

      I hope that helps!

  2. Can anyone tell me the difference between the noun and Noun clause?

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