May 13: Creating a Persuasive Website for Your Freelance Business
You know you need a website for your freelance business, but what should it include? How should it present you and your services? And, most importantly, how can it be better at turning visitors into paying clients? The answer is less about what your website says and more about how persuasively it says it. Persuasion is a journey: from understanding your prospective client to creating a positive feeling in them to earning their trust. People will only hire you if they trust you, and your website plays a huge role in building that relationship. In this 90-minute webinar, you’ll learn five ways to add persuasion to your website, see how high-converting websites work their magic, and walk away with a plan to put your website to work.
Event: EFA webinar
Date and time: Thursday, May 13, 2021, 7 pm (ET)
Exclusive for EFA members
Not a member? EFA provides extensive training at a discount for members, as well a directory, job board, discussion list, and more. Check out membership today!
June 12: Freelance Like a Boss: Act Like a Business, Not an Employee
Does it seem like your clients hold all the cards? Like you have no control over your fees, your scope of work, your schedule? Not so! When you are doing business as an editorial freelancer, YOU are the boss—with all of the corresponding rights AND responsibilities. In this panel presentation by four experienced editors, you’ll learn to adjust your mindset, set appropriate boundaries, and put yourself in the executive’s chair.
Erin Brenner will be part of a panel of freelancing pros, along with Amy J. Schneider, Laura Poole, Lori Paximadis, and Sarah Grey.
Event: Editors Canada Conference: Editors Transform
Date and time: Saturday, June 12, 2021, 11:15 am (ET)
Cost: Varies (see registration page)