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The Editor’s Complete Website Toolkit: From Strategy to Security

Presenter: Erin Brenner Duration: 3 hours Price: $180 Your website is your most powerful marketing tool—when it’s done right. But creating and maintaining a client-winning website requires strategy, compelling copy, AND technical know-how. The Editor’s Complete Website Toolkit brings together all three essential elements in one comprehensive series designed specifically for freelance editors. From strategic planning to persuasive writing to technical maintenance, this series covers everything you need to transform your website into a client-attracting asset. Led by award-winning editor and business coach Erin Brenner, this practical series eliminates the guesswork from website creation and management, giving you a clear roadmap to online success. This complete series includes:

1. Website Foundations: Crafting Goals and Content That Convert Editing Prospects. Learn how to create a strategic website plan that speaks directly to your ideal clients and motivates them to action. Define clear website goals, identify essential pages, and organize content for maximum impact.
2. Client-Winning Website Copy: Writing Techniques for Freelance Editors. Master the art of writing persuasive website copy that showcases your editing expertise and communicates your value. Develop compelling service descriptions, craft an authoritative About page, and create effective calls-to-action. 
3. Protect & Optimize: Tech Essentials for Your Editing Website’s Success. Gain confidence in managing the technical aspects of your website. Learn essential security practices, basic SEO techniques, and user experience principles to keep your site secure, visible, and performing at its best.

Save $15 with the complete series: Individual webinars are $65 each ($195 total), but you can get the entire series for just $180. Invest in your online presence and start attracting better clients—purchase the complete series today!