You wrote something, and it’s good. Good copy might get you noticed, but great copy is more likely to nudge your audience toward conversion.
Articles Tagged writing tips
Does Spelling Still Matter?
R u srs? Of course spelling still counts! The key is in its application. Why spelling matters and the value of good writing.
Your Style Sheet: What It Is and Why You Need One
Your editor sent you back your edited manuscript and it looks great. But what’s this other file they sent? Meet your style sheet.
Testament vs. Testimony: It’s All Relative
Testimony and testament are similar words that, for many writers, can be easy to confuse. There is a clear difference between them, however.
Word Story: Fulsome
“Fulsome” has a long, complicated history. Do its three competing definitions mean you shouldn’t use it? Read this word story to find out.
A Most Important(ly) Lesson
I have a confession to make: I made a reflexive edit in a manuscript based on personal preference. Worse, I then boasted about it online.
Adverb Placement, Generally and Specifically
Adverbs are usually placed next to the thing they modify. But what do you do when the result is awkward?
Inspire Your Writing with These Books
What gaps do you have in your writing skills? What do you want to learn to do or learn to do better? These books can help.
Grammar Bite: Snuggling Up to “Only”
“Only” is a delightful little word that can act as an adjective or an adverb; it can modify nouns, verbs, and even other adjectives. Where you place it makes a big impact. Here’s how to do it well.
In Defense of Jargon
Jargon is often criticized as meaningless and opaque. That’s blaming the tool instead of the user.
