You wrote something, and it’s good. Good copy might get you noticed, but great copy is more likely to nudge your audience toward conversion.
Articles Categorized Business
A Quick Guide to Discovery Calls
Discovery calls are a beloved sales tool, but writers and editors tend to balk at sales. Is a discovery call the right tool for your freelance business?
Are You Adding Links to Your Bios?
Do you have a professional bio posted somewhere? Don’t forget to add links!
How to Choose Your Business Name
You want a business name that accurately reflects what you do and is easy for clients to remember. 3 steps to finding your right business name.
What’s in a (Business) Name?
How do you choose a name for your new editing business? 3 approaches to identifying your business.
Why You Can’t Have Fast, Good, and Cheap
When you have to choose two options from “fast, good, and cheap,” what do you get?
Work-at-Home Tools for Your Team
The WAH shift can mean sudden new technology needs. These tools can help your team stay in touch and get the work done.
Freelance Editors, Stop Discounting Your Rates
Q. This is kind of a copyedit, but I don’t have to edit footnotes. What should I charge? A. Charge your copyediting rate. Q. This is a developmental edit, but it’s a second pass. What should I charge? A. Charge your developmental editing rate. Q. This is mostly a proofread … A. (say it with
How to Grow Your Editing Business with Referrals
One goal of my editorial services business is to gain more clients who are similar to my favorite clients. A while back, at Communication Central’s annual conference, I attended “Rev Up Your Business with Referral Power” presented by Jake Poinier, aka Dr. Freelance. Poinier outlined how I can find those desired clients. Why Referrals? I
