You wrote something, and it’s good. Good copy might get you noticed, but great copy is more likely to nudge your audience toward conversion.
Articles Tagged marketing tips
A Quick Guide to Discovery Calls
Discovery calls are a beloved sales tool, but writers and editors tend to balk at sales. Is a discovery call the right tool for your freelance business?
How to Write an Apology Letter to a Client
Mistakes happen, and when they do, it’s good to know how to apologize for them. This guide will help you do so.
The Copyeditor’s Marketing Vocab Primer
Every industry has special vocabulary—that is, jargon—it uses to refer to well-known but complex ideas in a short space or to sound like an insider. Jargon can become a problem, though, when it’s used to avoid addressing that complex idea or when it overwhelms the copy itself. The copyeditor’s job is to determine when the