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The Copyeditor’s Marketing Vocab Primer

Every industry has special vocabulary—that is, jargon—it uses to refer to well-known but complex ideas in a short space or to sound like an insider. Jargon can become a problem, though, when it’s used to avoid addressing that complex idea or when it overwhelms the copy itself. The copyeditor’s job is to determine when the

Right Touch Editing Wins Award for Writing!

Last night at the NEDMA Awards, Erin Brenner accepted the Bronze Award in the Collateral category (brochures, catalogs, annual reports) for her work on SAP’s Revealed: The Insider’s Guide to SAP’s Employment Brand. Brenner wrote the book that SAP uses to market its company to potential employees. Brenner and the Right Touch Editing team have